ITMA Certified Tea Master Course
Now Available Online

Our superb, highly acclaimed training for becoming a Certified Tea Master is now available online without leaving your home or office. Previously, it was only available by attending an on-site course at a hotel in California. To date, we have trained and certified 108 enthusiastic registrants.

Please take a look at the Course Details and then the Curriculum. We think you’ll be impressed.

Once you associate the Certified Tea Master title with your name, a number of positive things will happenn, foremost of which will be the attraction of many new customers and a dramatic incease in sales. People you meet, especially your customers, will be so impressed with your becoming an expert on tea that they will want to do business with you. That is because the prestigious title of Certified Tea Master carries with it the qualities of trust and expertise, two of the most impressive qualities people seek when making buying decisions.

So, get onboard. Register today in our ITMA Certified Tea Master Course™ with a $250 Tuition Deposit.

Avoid Financial Failure

I enjoyed your 2-day intensive “Start a Successful Tea Business” course. I fully understand now why tea is considered a marketing intensive business. I learned a great deal about operating a profitable tea business and how to avoid common financial mistakes. Success requires effectively using my website and blog, social media, press releases, public speaking engagements, superior customer service, and an outstanding line of high quality teas.

Thank you for sharing with us your extraordinary tea knowledge and experiences. It will contribute to the successful future of our new tea room opening soon.

I recommend this training to everyone who is planning to start a tea business.

Alex S., Houston, Texas

Course Details are available here.

Tea Is A Marketing Intensive Business

Most people perceive tea as being an inexpensive business to open and run due to the relatively low cost of tea and its markup of 200% to 500%. They give little to no thought to its marketing requirements. These same astute people overestimate the amount of monthly revenue they will receive and underestimate their expenses. The tragedy is that they don’t realize their downward financial trend for a number of months until it is too late.

Nearly one million new businesses (including tea businesses) are launched in the U.S. every year. In less than three years, in even the best of economic times, 85% of them will fail and close their doors and become heartbreaking statistics and financial losses. This is not what the American Dream is supposed to be.

Running a successful tea business requires possessing exceptional knowledge of the different types of tea and their preparation, reputable sources of supply, and a proven means of attracting and retaining customers, Running a brick-and-mortar tea shop or tea room or an online tea business, or all three, takes solid business savvy, outstanding management skills, and a few tricks of the trade you will learn in our online Tea Masterclass: Start a Successful Tea Business. Click here for Course Details and Enrollment information.

International Tea Masters Association Acquired

Recognized throughout the world, the International Tea Masters Association, acknowledged as the Gold Standard in tea education and professional certification, was acquired today by Claudia Zárate, one of the association’s asteemed, competant course trainers. The association was originally founded in September, 2007, to educate, train, and certify tea sommeliers, tea blenders, and tea masters.

Zárate is both an ITMA Certified Tea Master and  ITMA Certified Tea Blender, and an expert on high-end sophisticated teas.  She is also a professional wine sommelier, an expert on sake, tequila, and vodka, and a gourmand of fine cuisine. Her expertise is vast in each of these arenas.

She graduated from the Universidad Anahuac in Mexico City and then attended the University of California, Davis Campus, where she studied wine and winemaking. To further her education, she traveled extensively to vineyards in France, Germany, Spain, and Calfornia.  Zárate is also a member of the Dallas Sommelier Society and Mexican Sommelier Association.

She participated in the celebration of the Royal Wedding of Prince William and the Diamond Jubilee of Her Majesty Queen Elizabeth II.

Zárate is just as passionate about tea as she is about wine. She had the good fortune of studying imperial tea and its preparation under the tutelage of ITMA Certified Grand Tea Master Roy Fong during a special training event in San Francisco.

ITMA Certified Tea Master Chas Kroll, the founder of the International Tea Masters Association, sold the organization to Zárate . Prior to launching the association, he owned and operated a successful online specialty tea company for ten years, which he sold in June, 2006.

His original vision for his company was to disseminate information on the healthy benefits of consuming tea to a broad cross-section of the population. In doing so, he believed that people would be able to reduce the incidence of harmful, life-threatening diseases, increase their energy, enhance their lifestyle, and live longer, more fulfilling lives. He carried this same belief with him as he managed the association.

Kroll’s colleagues in the tea industry and his students over the past ten years regard him as a skilled and knowledgeable tea master, developing several of his own proprietary, custom tea blends, a tea-based seasoning rub, and several outstanding courses of instruction.  Besides his talent and ability with tea, he is also a professionally trained life coach, author, speaker, soft-spoken motivator, and empowering leader-by-example. On a personal level, he’s an articulate, intelligent, confident, sincere, caring man. His spirituality and integrity are two of his unique gifts. What most people get from him when they meet him is his authenticity.

For additional information, contact Claudia Zárate,  ITMA Executive Director, at (432) 210-2628 or


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