Master Curriculum: Generative AI for Tea Entrepreneurs

Overview:
This four-part program introduces tea entrepreneurs to the full potential of generative AI. From daily operations and customer communication to branding, video content, and intelligent assistants, participants will gain hands-on experience using AI tools like ChatGPT, MidJourney, Make, HeyGen, and ElevenLabs. While tailored with tea business use cases, the practical skills apply to any creative or small business environment.

🧩 Track 1: AI Basics for Tea Entrepreneurs

Objective: Learn core prompting skills, use cases, and frameworks to get started with ChatGPT.

What is Generative AI? Why Now?

Prompting Basics + Prompt Frameworks (CRT, RISEN, CREATE)

Canvas planning for outlines, content, and campaigns

Hands-on writing tasks: product blurbs, supplier emails, pricing updates

GPT voice mode roleplay for customer practice

AI risks: hallucinations, bias, and safe usage

Certificate: AI for Tea Business – Essentials

🎨 Track 2: Creative AI for Branding & Content

Objective: Create a visual identity, content library, and AI-supported brandbook.

MidJourney Web + Chat GTP image generator

Logo generation using AI image models

Marketing assets for promotions and seasonal campaigns

AI-generated content calendar (GPT + visuals)

Capstone: Build your brandbook (logo, voice, visuals, slogan)

Certificate: Creative AI for Branding & Content

🤖 Track 3: Smart Workflows & Custom Assistants

Objective: Streamline business tasks and build your own AI assistant.

Build a Custom GPT (training bot, event helper, tea explainer)

Use GPT to generate SOPs, onboarding docs, task templates

Create your first Make/Zapier workflow (auto-email, reminders)

Integrate GPT + automation for full comms flow

Replit exploration for lightweight custom tools

Final Build Lab: Automate one business task using templates and canvases

Certificate: Smart Workflows & AI Assistants for Tea Businesses

🎙️ Track 4: AI Video & Learning Content Creation

Objective: Build your digital twin and produce branded AI-powered videos.

Intro to HeyGen & ElevenLabs voice and avatar creation

Scriptwriting with GPT for training and promo content

Visual storyboard assembly with Canva/ Chat GPT image generator.

90-minute lab: create your first video with cloned voice and visuals

Publishing, repurposing, and expansion planning

Certificate: AI Video & Learning Content Creation

🎓 Program Options & Delivery Formats

Modular: Enroll per track

Intensive: 4-day bootcamp

Cohort-Based: 4–6 week program with coaching + peer community

Graduation Option: Complete all four tracks to earn the full certification:
Certified AI Tea Business Professional

Facilitated by:
Stijn Van Schoonlandt, Teach and Build
AI educator with deep experience in training creatives, educators, and entrepreneurs in generative AI.